Research and Analysis
Digital marketers start their days by scanning industry news, analyzing campaign metrics, and studying consumer behavior. They use tools like Google Analytics, social media insights, and SEO keyword tools to assess performance and stay informed about the latest trends and strategies.
Strategy Development
Based on their analysis, they formulate, adjust, or implement marketing strategies. They'll determine which channels to use, how much budget to allocate, and what types of content to create. This step often involves collaboration with various teams in the company.
Content Creation
From writing blog posts and designing graphics to crafting email newsletters and creating video content, digital marketers spend a considerable amount of time creating engaging content aimed at attracting, entertaining, and informing their audience.
Campaign Management
This involves launching and managing various marketing campaigns. Digital marketers monitor these campaigns continuously, tweaking and optimizing them as needed to ensure they're hitting the desired metrics.
Social Media Management
They plan and schedule social media posts, interact with followers, and use social media analytics to assess the performance of their content.
Mobile Marketing
As more and more internet browsing is done on mobile devices, strategies tailored to these platforms, from app-based marketing to SMS and MMS marketing campaigns, have grown in importance.
Influencer Marketing
As social media has grown, so too has the power of influencers. Businesses can partner with these influencers to reach a larger or more targeted audience, using the influencer's credibility to boost their own.
Affiliate Marketing
This performance-based marketing strategy involves a business hiring an affiliate (could be an individual or another company) to promote its products or services. The affiliate earns a commission for driving sales or specific actions.
Email Marketing
Despite the proliferation of new digital channels, email marketing remains an effective way to reach customers directly and personally, delivering content, special offers, and more straight to their inboxes.
Pay-Per-Click (PPC) Advertising
PPC, including Google Adwords and social media ads, allows businesses to reach their target audience through paid advertisements that appear in search engine results and on social media platforms.
Social Media Marketing
Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest offer businesses a means to reach and interact with their audience directly, sharing content and building relationships that foster brand loyalty.
Content Marketing
From blog posts to infographics, videos to podcasts, content marketing revolves around creating and distributing valuable content designed to attract, inform, and engage your audience, while also promoting your brand.
Search Engine Optimization (SEO)
This facet of digital marketing focuses on optimizing a website to achieve higher rankings in search engine results pages, which increases website visibility and drives organic traffic.
